Butr Inc is a marketing agency built for artists, labels and events. We design and run fan contests, release campaigns, audience surveys, and SMS & email engagement that turn listeners into a loyal, owned audience.
Full-funnel music marketing — from the creative to the fan database to the messaging that re-engages them.
Vinyl drops, ticket giveaways, and reward campaigns that capture fans and reward real engagement — pre-saves, follows, pre-orders.
Launch and listening-party promotion: landing pages, RSVP flows, guestlists, and countdown campaigns timed to release day.
Fan research and feedback collection to understand your audience and shape releases, tours, and merchandise.
Opt-in messaging programs that send event details, release links, and reminders — fully consent-based with easy opt-out.
Meta & Instagram ad campaigns with audience research, creative production, and conversion tracking built around music fans.
Short-form video, motion graphics, and ad creative produced in-house — built to convert on social feeds.
A recent fan-acquisition contest we designed and ran end-to-end.
A limited heart-shaped picture-disc giveaway built to grow the fanbase ahead of a release. We designed the contest mechanics, built the landing & entry funnel, produced the video and ad creative, ran the paid social campaign, and managed consent-based SMS/email follow-up.
Butr Inc is a Montreal-based marketing agency focused exclusively on the music industry. We help independent artists, labels and event organizers build and engage their fanbases through contests, events, surveys, and direct messaging programs.
Every campaign we run is built around a real, opted-in audience — fans who chose to hear from the artist. We handle the creative, the technology, and the compliance so artists can focus on the music.
Tell us about your release, event or campaign — we'll get back within two business days.
Butr Inc designs and runs music marketing campaigns: fan contests, release & event promotion, audience surveys, paid social, and opt-in SMS/email engagement.
hello@butr.com